I’m hoping for some input on this one….
Posted on April 28th, 2006 by SaraAccording to The Economist’s survey this week on the new media, blogs are a conversation. They are interactive. Teenagers (… and some of my adult friends now that I think of it) are using them to chat with each other and make plans, rather than using email or IM, and newspapers should be using them to allow their readers to interact with reporters, editors and each other (more on that later).
So with that in mind – and assuming I have at least a couple readers (as evidenced by comments from Daddy Yankee and Bo Bice, which I particularly enjoy) – I’d like to solicit input. I considered sending an email out to my friends, but considering this blog is called “it’s better than a mass email,” this might be the best forum.
I am looking for music suggestions. Since discovering the ease and excitement of music downloads, I need some new music. Plus, I like to send out year-end best-of CDs and so far, all I’ve got so far is Reggaeton and Bachata and I am not sure I want to do an all Latin music best of. So what are you listening to? (I realize this blog has never been a spot for tons of comments and interaction, but I thought I’d give this a try….)
The survey also got me thinking about the state of affairs in the newspaper business, and despite some of the discouraging outlooks both in The Economist stories as well as pretty much every where you read about newspapers, I don’t think it’s dire. One person predicted that the last newspaper would be read and recycled in 2040 (which I don’t fully buy), but that doesn’t mean the industry will be dead. Maybe newspapers as we know them – printed each night on newsprint so it arrives when we wake up – but assuming they get their act together, chances are they will be around for a while to come.
The average profit margin for the largest papers is around 20 percent, compared with some 7 or 8 percent for most Fortune 500 companies. So they are making money, and just need to rebuild the industry. Enter the opportunity for interaction with readers through the Web sites – and perhaps eventually putting content only online – and taking advantage of online ad dollars, which I understand many papers aren’t doing.
It seems to be a stubborn industry, hesitant to embrace or even research the changing media world around them. Many reporters fear bloggers will take away their jobs (while bringing down the standard of journalism with lack of credentials or editing), but rather than working with the changes, they are largely rejecting it and will soon find themselves getting left behind. What papers seem to have going for them is a trusted name and a reputation, and if they bring this into the current climate, I think they can continue to present news and analysis in the new media world.
Maybe I am trying to be optimistic as I continue to look for a job in this damn media industry, and I don’t want to think the money I spent on grad school was wasted….